Digital Marketing Executive

  • Ref: 48973
  • Location: Cheshire - Permanent
  • Salary: £35000 - £40000 per annum
  • Category: Sales & Marketing
  • Specialism: Marketing Executive

A fast-growing investment company are seeking an experienced Digital Marketing Executive. You will be an analytical individual with a keen eye for detail. You'll be responsible for effectively planning, building and maintaining digital campaigns, managing online projects from start to finish.

In return, you'll enjoy a competitive salary package and a great working environment.

PPC and SEO Campaigns

You will have a deep knowledge of managing PPC campaigns. You'll be able to conduct basic keyword research tasks and construct ad copy, in addition to ascertaining bid prices, split tests and conversion monitoring. You will be able to create performance reports and recommend improvements to increase conversions and ultimately the ROI. Creating digital and PPC strategies including keyword analysis and negative keyword lists. Evaluating current SEO efforts and suggest improvements to be made to improve organic visibility.

Content Marketing

The company's marketing team produce some fantastic content and it will be your responsibility to utilise this for maximum exposure. You will be responsible for pushing this content to be discovered online through the many publishing platforms available (such as Outbrain and Taboola) to help generate leads and increase brand awareness. Previous experience of running content campaigns, in addition to PPC, SEO and affiliate led activities are an absolute must. You'll also be liaising with the marketing team and an in-house graphic designer to create engaging landing pages and content.

Business Development

You will also be tasked with looking at other digital routes to market to maximise brand exposure and generate leads. You will have the ability to analyse the activities done so far, evaluate the results and put a strategy together for future and ongoing developments to achieve key business objectives.

We are looking for:

  • A Confident communicator
  • A keen eye for detail
  • Full understanding of Google Adwords and Analytics
  • Keyword and conversion analysis
  • Strong SEO knowledge
  • Experience with content marketing and publishing platforms
  • Experienced with leading affiliate campaigns
  • Great verbal, written and communication skills

To apply: Forward your CV following the apply link in either Word or PDF format

Please Note: due to the volume of applications being received we can only respond to those offering the relevant experience as outlined in the advert.

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