Last week Google quietly announced its move into recruitment software.
Hardly the most exciting news, you might think. Yet the Silicon Valley Giant has a track record of creating market-changing products – remember when it was up against AskJeeves?
Hire is a new recruitment app which works seamlessly with Google’s most popular services, like Gmail, or Google Docs. This alone marks the product out from its competition. Recruitment software has long had problems integrating with the programs which we use every day. It simply doesn’t make sense that recruiters should be expending energy on making sure their work syncs up. Google’s alternative will make sure that emails, schedules and important documents will all be accessible from one place.
Aimed primarily at small-to-medium-size businesses with up to 500 employees, the applicant tracking software has already had an enthusiastic take up with companies ranging from established Silicon Valley operators to Pizza restaurants.
While some of the features being touted by Google are things we take for granted (being able to search for previous candidates), it’s pretty much inevitable that Hire will be popular thanks to its maker’s reputation for creating attractive, rock-solid software which a child could use.
Of course, the elephant in the room is another divisive subject among recruiters, LinkedIn. While the website has long provided hiring managers with access to hidden talent, the site’s limitations are often all too apparent once a recruiter tries to do anything more complicated than send a message to a candidate. Combine this flaw with the overload of unnecessary content which now plagues the site, and it would appear that there’s a clear space in the market for a competitor which focuses on one simple thing – helping people find jobs.
It’s unsurprising then that Google has also started making moves towards job-seekers with its other new product, Google for Jobs. Acting as a kind of mega-search engine for jobs, this new service will amass jobs from all of the major sites – LinkedIn, Indeed, Monster etc on a single platform. Users will be able to see the core information about a job, including what their commute would be, along with more detailed descriptions.
Once again it’s difficult to imagine how this isn’t going to be jaw-droppingly popular, particularly as job searches will become more accurate over time through machine-learning.
Google’s recruitment products are currently only available in the US, so it’s too soon to assess what impact they’ll have on the UK recruitment market. However I would wager that the changes they make will be very disruptive indeed.